Logo | Brand Identity | Packaging Design | Naming | Copywriting
ILLUSTRATOR | PHOTOSHOPÂ
GOFU
GOFU is a conceptual project aimed at positioning Tofu as a daring, flavourful, and exciting option for students and young professionals. Providing a healthier, meat free option at university canteens as well as quick, and easy, meals in stores.
Project Duration: 1 Day
The concept aims to move away from the word "Tofu", as it carries the negative stereotypes of bland, boring vegan food, as well as the obvious greens & browns that often dominates the health concious, vegan food market.
Utilising bright, bold colours, loud typography, and tongue-in-cheek copywriting helps consumers break away from these negative stereotypes, re-imagining Tofu products as a vibrant, fun, and delicious alternative.
